Global Leading Credit Card Company
Case Study-2
Global Leading Credit Card Company
Enabling digital Merchant onboarding and engagement increases brand recognition by 35%
Challenge
Our client aimed to enhance and expedite the merchant onboarding process, fostering deeper engagement with their brand. Central to their growth was the need for a robust network of Merchant Account Managers to forge personalized connections with merchants, given the existing onboarding procedure was both time-consuming and labor-intensive.
Moreover, our client struggled with the ability to monitor the activities of Merchant Account Managers, manage vital merchant data, and execute timely interventions.
The goal was to equip Merchant Account Managers with a sophisticated digital tool tailored to support their interactions with merchants. This tool was designed to offer actionable insights and track performance metrics effectively, enabling users to attract premium merchants, maintain a dynamic merchant pipeline, and enhance overall engagement levels.
Results
%
Increased Per Day
%
Merchant Card
%
Achieved Accuracy
The Solution
We crafted a versatile omni-channel platform that reimagines the merchant onboarding experience, offering Merchant Account Managers an enhanced, engaging approach to integrate merchants.
This comprehensive solution simplifies the KYC (Know Your Client) process through interactive features, enabling managers to initiate onboarding directly from their devices. They can effortlessly upload essential documents, images, and evaluate recommended next steps tailored to each merchant’s unique needs. Our platform’s flexibility allows for seamless transition between devices and channels—such as moving from mobile to desktop—without interrupting the onboarding workflow.
Furthermore, the system empowers supervisors with real-time tracking of Merchant Account Managers’ locations, facilitating strategic redirection to priority tasks as needed.
This omni-channel approach not only streamlines the onboarding process during merchant visits but also ensures access to crucial data, fostering deeper, more informed interactions with merchants, thereby significantly enhancing engagement.
The Impact
Some of the results we achieved working in partnership with our Client:
- Reduced onboarding process from 14 to 1 day
- Increased number of Merchant onboarding by 20% per day
- Improved Merchant engagement, which resulted in a 35% more Merchants accepting credit cards
