Global Leading Credit Card Company

// Case Study

Case Study-1

Global Leading Credit Card Company

Business Intelligence leads to sustainable and profitable growth, increasing revenue by 25%

Challenge

O ur Client faced challenges identifying opportunities to increase acceptance and use of their credit card among Merchants. Previously, our Client manually reviewed printed documents and excel files in order to build strategies for increasing acceptance. The desired work-product of these reviews was a strategic campaign for increasing acceptance. In addition to an inefficient use of time and resources, this legacy procedure created multiple challenges including, but not limited to:

A general lack of insights needed to make proper strategic decisions
Inaccurate information
Lack of control over strategic campaigns
Excessive time-to-market windows

Critically, the manual nature of the legacy review process failed to provide visibility into the relationship between campaigns and merchants, thereby impeding our Client’s ability to properly track the business outcomes of the chosen campaigns .Our Client was looking to address its immediate challenges and to position the brand for sustainable growth. The goal? To better identify opportunities to run campaigns that can have an immediate impact on the acceptance and use of their credit card brand.

Results

business revenue

Automated
Business Rules

Achieved Accuracy

The Solution

Partnering with our Client, we used an analytical approach to thoroughly identify, dissect, and address the company’s challenges. Based on our findings, we created a foundational solution through the implementation of a Data Mart that now provides the company with accurate, reliable and unambiguous data, and serves as a Golden Record that reduced data duplication, increased business confidence, and vastly facilitated and expedited access to necessary data.

By leveraging Business Intelligence strategies and technology—fueled by the Data Mart—our solution allows users to quickly access critical insights. The company can now apply business rules to identify specific marketing campaigns for Merchants by using custom criteria, such as business area, geographic location, industry, company size, activity, etc. These marketing campaigns are now personalized to each Merchant and provide specific actions for increasing acceptance and use of our Client’s credit card brand.

Moreover, the digitization of both the process and data now allows for our Client to automatically create marketing campaigns that are of higher business impact and require a fraction of time and resources, as compared to their legacy process.

Additionally, our solution provides the company with full visibility and traceability of the process, as well as data-driven results for each campaign.